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Looking at the charts below (click for larger) it’s plain to see that nominally, recessionary periods prior to our current have tended to only slightly flatten personal income and personal consumption patterns.
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In “real” terms though (deflated with the PCE deflator), both personal income and personal consumption expenditures can show more notable flattening and even moderate contraction during recessionary episodes.
Looking at our current period you can see that we are experiencing a substantial decline in personal consumption while personal income is showing, more or less, the typical pattern despite a full quarter of deflationary prices.
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This will result in a continued pullback in personal consumption expenditures and, in turn, more lower earnings by firms.
The vicious-cycle is now firmly in place with only its duration in question.